Small Business Success Secret
The real secret to small business success has nothing to do with technology tools, the internet or anything like that. In fact, it isn’t even a real secret. It has been around since man started to communicate. It’s WORDS!
Words carry enormous power. They can make you laugh hysterically, or destroy a relationship or friendship. Words have more power in them than any other tool at your disposal.
With the power of words, we can build or tear down. We can create or destroy. We can uplift or we can shoot down. Words and the expression and passion with which they are used can alter lives and destinies.
Whatever words we utter should be chosen with care for people will hear them and be influenced by them for good or ill. – Buddha
Effective use of words, especially in business, means skyrocketing sales, satisfied clients, happy employees, and a profitable and secure future. Yet, less than 1% of small entrepreneur businesses use words with full power.
The power of words can be learned and used effectively by anyone, and when this power is harnessed there’s nothing on this earth that can stop you. This art of using words is what is called copy writing. It makes or breaks your sales and advertising material.
One of the ways an “amateur” copywriter who is writing for his own product or business can beat the experienced pro is by infusing the sales letter or ad with his own, honest, intense enthusiasm. When doing selling in print, enthusiasm is just as important as in face-to-face selling.
This is why you can’t just sit down and write an ad “on command”, like you can sit down and do bookkeeping. You have to work up some enthusiasm for the job and the proposition you’re putting across.
If I’m going to write an ad or some other sales material the first thing in the morning, as I often do, I try to set my subconscious mind working on that job before I go to bed the night before. Sometimes I wake up with the “big idea” that I need, other times I at least wake up with ideas and a readiness to write them and pick and choose.
Don’t force yourself to “grind out” direct-response copy when you really don’t feel like it because the result will be flat and mechanical. It may be technically correct with a headline, subheads, bullet points, an offer, etc., but it will lack spirit and enthusiasm.
The person who is genuinely enthusiastic about what he/she is selling definitely has an advantage. That’s why the freelance pro copywriter should always download as much of the pitch from the product’s most enthusiastic salesperson as possible. Then transfer it to paper and shape and mold it to perfection.
Over the years, the work I’ve done for clients and ad agencies has proven that the most successful work was for clients that were passionate and enthusiastic about what they sell. So before you tackle that next ad for your business , make sure you’re as enthusiastic about it as you want your clients to be.
your words, it can make or break a deal you know!. It can be the one and the only factor of judgement or trust others might find in you
I can guarantee you that effective communication of useful information is the key to success in any industry you are part of, and probably the important skill you’ll ever learn in your life. It defines your personality to your colleague or to a crowd you are speaking to. It constitutes the major share of how others perceive you.
Thank you, I really appreciate your efforts and time; your reply with comments always motivates me to write more articles. I don’t consider myself to be a pro-writer, it’s not my thing. So would really love your feedback, opinions and thoughts. I hope you’ll inspire me to write more
BEST OF LUCK